McDonald’s will start serving Pumpkin Spice Lattes on August 31, still officially summer (Reported by Delish.com). This is long before fall season. Their goal is to try to dethrone Starbucks sales on the tasty beverage. Starbucks released their version of the Pumpkin Spice Latte on September 8th last year, and have not yet announced a date for its release this year.
McDonald's last sold Pumpkin Spice Latte three years ago in 2013.
McDonald’s is not the only company that will start serving the pumpkin-flavored beverages before Labor Day. Peet’s Coffee cafes will start selling three versions of the fall beverage also on August 31st.